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Twitter is a great place to share information with your followers, but it's also a crowded platform. So if you want your tweets to be seen and for people to react to them, you need to make them stand out. One of the best ways to do that is? Create engaging Twitter threads
Convey your value proposition in the first tweet.
It's essential to define the problem before you can offer a solution. The first tweet in your thread is an opportunity to set up the stage for your line, so you must establish your value proposition right at the beginning.
For example, if you're an online personal trainer and want to use Twitter as a way of attracting new clients, then it might be helpful to start by saying something along these lines: "If you've been struggling with getting results from traditional weightlifting exercises but don't have time for hours-long gym visits or expensive personal training sessions, check this out." That way, when someone clicks on your link and reads through your Twitter thread later on down the line—which shouldn't be more than four tweets at most—they'll already have a sense of what problems they're trying to solve.
You also need to set concrete goals for yourself and ensure they're ambitious enough! You'll never get anywhere if all you do is aim low and hope everything works out in the end; instead, try setting tangible fitness goals that are achievable within three months or six months at best (not years). If all goes well, those who follow along will feel like they've achieved their own successes, largely due to how much progress has been made over such a short time!
Write an intro tweet that gets your audience excited and ready to read more.
To get started, write an engaging intro tweet that will grab your audience's attention. To do this, ensure you have a distinct and short opening line that excites your audience to read more. This is especially important since Twitter users tend to scan their feeds quickly and move on if they don't see anything interesting in the first few seconds of reading.
The best intros give your audience a taste of what they can expect from the rest of the thread—something so enticing that it compels them to click through for more information (and hopefully share).
Tweet with a purpose.
Twitter threads are a great way to extend your reach and engage with followers, but they're not just for sharing information. You can use them as an opportunity to tell stories that have a beginning, middle and end. When writing the thread, consider:
- Why are you writing this tweet? What do you want it to achieve?
- What do you want your audience to do? Think, feel or experience?
- How will they know when they've reached the end of your story?
Do something that is easy for people to retweet.
The most important thing to remember is that you want your tweets to be easy for people to retweet.
If you want them to share your content, make it as easy as possible. That's why I recommend:
- Using a catchy hashtag - A good hashtag can help the tweet spread like wildfire on Twitter. Make sure that the hashtag has some relevance to your post; otherwise, getting engagement will be tough. Especially if you are just starting!
- Using an image - Images are great because they're self-explanatory and don't require much effort from the reader to understand what's going on in the thread of tweets (especially if there's only one image). If possible, choose a high-quality picture over something low-quality, so it looks better when shared across other users' timelines!
- Using gifs/videos/etc.- Similar concepts go towards sharing images within threads!
Use a hashtag for your thread.
Use a hashtag for your thread.
Hashtags are a great way to connect and engage with other Twitter users with similar interests, and it's essential to use one for your thread so that people can search for it easily. The hashtag should be relevant to the topic of your thread, easy to remember, and not already being used by anyone else. For example, if someone is trying to find information on your subject matter and they type in #mynewthread, they may not get very many results! There's nothing worse than searching through dozens of tweets that aren't what you are looking for because no one used a relevant hashtag.
Include some visuals.
Use images to help people understand your point and get more out of the content.
- Use an image that supports your tweet. If you're sharing a link, add a relevant photo or illustration to make it more engaging.
- Use an image that helps people understand your point. Think about what you want readers to take away from the thread, and whether you can use images (or other media) in some way to explain it better than words alone would allow.
- Use an image that is related to the thread topic but not necessarily integral to understanding the topic itself; these are known as "related" images or "supportive" images (see below).
Summarize the key points at the end of the thread.
Summarize the key points at the end of the thread. Don't just stop with a few words of advice or a new perspective; take it one step further and provide actionable steps for your audience to help them solve their current problems. This is an opportunity to close on a high note, leaving your audience feeling empowered and encouraged by what they've learned.
This isn't just useful for Twitter threads—it's also essential when writing blog posts or creating presentations (links below).
If you follow these best practices, you'll be well on your way to crafting threads that grab attention, get shared, and keep your followers engaged for the long haul.
In the past, hashtags were used primarily to categorize content and help people find related information. Today, they're also used to engage with other users and get your content shared.
Conclusion
Remember, Twitter threads are more than just a way to share your ideas—they're an opportunity to build relationships with the people who follow you. By providing valuable content and engaging in conversation with your audience, you can create a lasting connection that builds loyalty and keeps people coming back for more. If this sounds like something worth trying out, then give these tips a try! We're sure they'll come in handy as you continue crafting your own unique Twitter threads.